Unlike Trolls World Tour and other films that were released on digital storefronts for $20 to rent (sometimes $5 more to keep them), Disney decided to take it too far.
Explanation
The statement appears to reference the pricing strategy of Disney's recent films in comparison to Universal's 'Trolls World Tour,' which was released for a rental fee of $19.99. Universal's decision to release 'Trolls World Tour' on demand during the COVID-19 pandemic was notable for its high initial rental price, which reportedly yielded a record-breaking digital debut. The statement implies that Disney's pricing is excessively higher than that of Universal. However, Disney's pricing model varied across its releases, often positioned in a similar range to that of Universal's offering, particularly during the pandemic. For instance, when Disney Plus premiered 'Mulan' for a premium rental price of $29.99 (notably higher than Universal's rental price), it sparked debate about digital release strategies and consumer expectations. While the sentiment that Disney 'took it too far' regarding pricing is subjective, it seems to mischaracterize the competitive landscape in which various studios operated during that time. Thus, the claim lacks nuance and provides an inaccurate comparison without substantial context.
Key Points
- 'Trolls World Tour' was released at a rental price of $19.99, not significantly lower than Disney's premium rental prices.
- Disney's pricing strategy for digital releases varies and does not consistently represent a 'taking it too far' stance compared to industry standards.
- Comparing movies across studios requires context for rental pricing, especially during unprecedented times like the COVID-19 pandemic.
